Modern Marketing

Advertising and branding just don’t work the same way they used to.

Let’s look back at the golden age of advertising: you hired some firm to develop a nifty little logo and a catchy slogan, then the idea was easily facilitated; buying media on a couple of TV stations and through the handful of magazines that existed at the time. As long as your idea wasn’t complete crap it was headed for success. Now there are hundreds of cable TV channels, traditional radio, internet radio, satellite radio, you get the picture. Your target is now the needle in the proverbial “haystack”, buried under a diluted segmented web of media streams.

Consumers are now bombarded by thousands of messages each day combine that with a limited amount of short-term memory. People have turned into walking SPAM filters set on delete, their brains push distracting messages to the background and when overloaded it lumps the good with the bad and ignores the content as nothing more than a irritating distraction. They have learned to scan messages for value and whether you are participating or not there is a conversation going on about your brand.

But do you know how to proceed? How are you going to engage? What is your emotional payoff? Is your visual signature saying what you think it is? What’s the perfect blend of media so your message doesn’t become background noise?

You need an enterprising partner who will navigate the complex world marketing has become. You need Design Revolution.