The Devil is in the Details

Arizona State University has re-designed their logo and it’s pretty apparent they were looking to take a complete 360 from their longtime logo featuring a cartoon devil with a pitchfork. The new logo focuses on the pitchfork creating a lean, mean and much more powerful visual signature. However, it also is expected to be adopted by a major urban street gang in Chicago, we’re assuming that was an unintended market segment.

But not to worry, the University has gone on record as saying they would send the gang a cease and desist order to defend their trademark, that should do the trick ;)