"The MIT community is driven by a shared purpose: to make a better world through education, research, and innovation. We are fun and quirky, elite but not elitist, inventive and artistic, obsessed with numbers, and welcoming to talented people regardless of where they come from. Founded to accelerate the nation’s industrial revolution, MIT is profoundly American. With ingenuity and drive, our graduates have invented fundamental technologies, launched new industries, and created millions of American jobs. At the same time, and without the slightest sense of contradiction, MIT is profoundly global. Our community gains tremendous strength as a magnet for talent from around the world. Through teaching, research, and innovation, MIT’s exceptional community pursues its mission of service to the nation and the world."
CASE STUDY
Our UI/UX lab is transforming traditional touchscreen applications into human-centered, low-touch, and no-touch media-rich digital experiences. For top Colleges and Universities, our solutions are revolutionizing the digital engagement model while satisfying the need to be inclusive and responsive to the health and safety concerns of the thousands of students, faculty, and visitors traversing their campuses each day.
In our partnership with Massachusetts Institute of Technology (MIT), we developed a series of on-campus interactive touchscreen experiences to celebrate and bring to life their over 150 year legacy in collegiate sports. The collection of content was wide and deep, from video to archival photos and just about every type of media in between. Our designers and developers created an immersive digital engagement experience that allowed the user to explore, take their own journey, and forge their own connection to the brand. We then developed back-end functionalities that enable support staff to quickly and easily update content for remote deployment campus-wide. In response to modern Pandemic sensitivities, we gave users an alternative touchless engagement method to navigate and control the experience’s highly touch-based interactive content. The functionality enabled us to incorporate the user’s personal device in a ‘virtual mouse’ like fashion, contributing to a more inclusive CX and helping us deliver on our global reputation for crafting human-inspired, technology-enabled UI/UX solutions.
